Created for you with lots of love by Nicole Cloutier from Copy Poetics Studio. ♥️
Let’s cut to the chase: 2024 was a difficult year for lots of online businesses. (I’ve seen a lot of recap emails reporting lower revenue years — you probably have too).
Let’s see… we had election email overload, a mature + crowded digital market, and audiences that were more wary than ever…
(who can blame ‘em?)
But my copywriting clients who did, like, really well? Who kept their courses sold out, their client rosters full, and had their best revenue-driving years to date? Well, these clients all had a few things in common.
Before we dive into their strategies, though, here’s a tiny about me—
I’m Nicole Cloutier, a messaging strategist and copywriter with 11+ years of experience working with words. (Gemini energy in full force—I love all the ideas.)
I’ve written for big names like Canon, NVIDIA, and Adobe, but my real sweet spot is helping solopreneurs and small businesses stand out in crowded markets, connect with their people, and, you know, make money — without giving up their magic. (That’s key).
🏹 that’s me!
2024 was a wild ride, but it also showed me exactly what works—and what doesn’t—in today’s market. And now? I’m sharing those lessons with you.
Let’s get into it.
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