Created for you with lots of love by Nicole Cloutier from Copy Poetics. ♥️
Writing a sales page is a lot like traveling somewhere new or making your first batch of sourdough — it feels impossible… until it doesn’t.
The first time you try you might sit down, open a doc, and suddenly forget everything you know about your offer.
You start over-explaining. You spiral into “should I be saying this or that?” You wonder if you’re being strategic enough — but you don’t want to be TOO strategic.
You think about using AI, but worry that people will see right through that (oh goodie, a brand new way to feel like an imposter).
You might even have some doubts about templates — the last thing you want to do is sound like everyone else, after all. But a good sales page template **is a lot like a sonnet or a haiku…
There’s a structure, a rhythm to follow — just enough constraint to give you focus… and just enough space to make it your own.
That’s what these two resources are here for.